Wordmark exploration sheet for shdewear — eight variants of the name in blackletter, brush script and stencil forms, arranged on white.

Brand and identity

Two independent apparel labels built from nothing. Naming, wordmark exploration, logo systems and product application. Both retired now, kept here as a record of process.

  • identity
  • 2024
  • naming
  • HAND DRAWN · NO GENERATIVE AI
Animal Racing logo system on black — a rider badge with est. date, a torn brush wordmark, a crossed-bones monogram and a racing lockup.
  • Animal Racing logo system
  • HAND DRAWN · NO GENERATIVE AI
Animal Racing applied to product — long sleeve jerseys, pants and tees laid flat in black and grey with the wordmark and race numbers placed.
  • Product application
  • HAND DRAWN · NO GENERATIVE AI
A nine-square grid of marks and trademarks in black on white, collecting the strongest logos across both labels and the studio.
  • Marks and trademarks
  • HAND DRAWN · NO GENERATIVE AI

Authorship

My contribution: naming, wordmark exploration, logo systems, product application.

Software: Affinity, Photoshop.

HAND DRAWN · NO GENERATIVE AI

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Personal work