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andy johnston

07 / 08

Identity

hand drawn · no generative AI

shdewear · animal racing

Wordmark exploration sheet for shdewear: eight variants of the name in blackletter, brush script and stencil forms, arranged on white.

design

03 plates

Two independent apparel brands built end to end. Naming, wordmark exploration, logo systems and product application. Both retired now, kept here as a record of process.

Built for apparel labels across motocross and streetwear. The work is kept because the process is the point, not the trading history.

Animal Racing logo system on black: a rider badge with est. date, a torn brush wordmark, a crossed-bones monogram and a racing lockup.

Animal racing · logo system

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Animal Racing applied to product: long sleeve jerseys, pants and tees laid flat in black and grey with the wordmark and race numbers placed.

Animal racing · product application

02 / 03

A nine-square grid of marks and trademarks in black on white, collecting the strongest logos across both labels and the studio.

Marks and trademarks

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